14 June 2024

2012 Summer Olympics – Season 2012

This Tueday, July 31, 2012 photo released by NBC shows the US Women’s Gymnastics team, winners of the gold medal for women’s team gymnastics, Kyla Ross, standing left, Jordyn Wieber, seated left, Aly Raisman, standing center, McKayla Maroney, and Gabby Douglas, seated right, with NBC Sports’ Bob Costas in London. NBC is set to “break even” on its Olympics coverage, rather than lose money as previously expected, the head of NBCUniversal said Wednesday, Aug. 1. The company had expected at one point to take a $200 million loss on the London Olympics. NBC paid $1.2 billion for the rights to show the games on TV and online in the U.S. It has said that it sold more than $1 billion in ads, breaking the record of $850 million set during the Beijing Olympics in 2008. (AP Photo/NBC, Paul Drinkwater)

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